Are You Promoting Your California Luxury House Effectively?

by Lorrie French 02/09/2020

After you list a luxury home in San Francisco, Sacramento or any other California city or town, it is important to promote your residence effectively. Otherwise, it may be tough to stir up interest in your Golden State luxury house.

Ultimately, there are many things you can do to showcase your California luxury house's full potential to the right groups of prospective buyers, such as:

1. Boost Your House's Curb Appeal

How your luxury home looks will have major ramifications on your property selling experience. Thus, it is paramount to upgrade your luxury home's curb appeal, regardless of whether you are selling a residence in Malibu, San Jose or elsewhere in California.

Improving a California luxury house's curb appeal can be simple. For example, you can mow the lawn, trim the hedges and complete other lawn care tasks. You also may want to fix any damaged or cracked home exterior siding.

2. Price Your Home Appropriately

Establish a competitive initial asking price for your California luxury house. By doing so, you could differentiate your Golden State luxury residence from all others available in your city or town.

To determine how to price your California luxury home, it generally is a good idea to evaluate the local housing sector. Once you review the prices of recently sold luxury houses in your city or town and other pertinent real estate market data, you can find out if a buyer's or seller's market is in place. Then, you can price your Golden State luxury house aggressively based on the current housing sector's conditions.

You may want to perform a home appraisal, too. Thanks to a home appraisal, you can receive a valuation for your luxury house in Los Angeles, Cupertino or another California city or town. You next can use this valuation to help you establish a competitive initial asking price for your Golden State luxury house.

3. Make Your Home Listing Stand Out to Buyers

Oftentimes, a buyer will view a California luxury home listing and decide whether a house matches his or expectations. And if a Golden State luxury house listing fails to highlight a home's features, a buyer likely will move on to other residences.

To make your California luxury home listing stand out to buyers, you should include high-resolution images of your house's interior and exterior. In addition, you should provide accurate, easy-to-understand details about your luxury house to help a buyer make an informed decision about whether to pursue your home.

Lastly, you may want to hire a real estate agent as you get set to navigate the California luxury house selling journey. A real estate agent understands what it takes to promote a luxury residence to buyers in Anaheim, Beverly Hills and other California cities and towns. As such, he or she can do whatever it takes to help you streamline the Golden State luxury house selling cycle.

Use the aforementioned tips, and you can showcase your California luxury residence to the right groups of potential buyers and accelerate the property selling journey.

About the Author

Lorrie French

"Where the Accent is on Service”


Lorrie is a San Francisco native and has 30 years of experience as a realtor/broker.  She knows the heartbeat  of the city.  From Russian Hill to SOMA from the Bayview District to the Marina, you’ll find her helping buyers and sellers handle their real estate needs.  Lorrie’s expertise in marketing, negotiating, and achieving results could be beneficial to you.  She takes pride on her ability to listen, communicate and most importantly, care about her clients.

  • Realtor designation - 1986
  • Graduate, Realtor Institute - 1992
  • Certified Residential Specialist - 1997
  • Broker designation - 1999
  • Senior Real Estate Specialists - 2005
  • Certified International Property Specialist - 2017

Lorrie is associated with:

  • California Association of Realtors
  • National Association of Realtors
  • Woman’s Council of Realtor
  • Past Director on the San Francisco Association of Realtors’ board
  • Director on the California Association of Realtors
  • Serves on the Legislative Committee and Professional Standards of the San Francisco Association of Realtors                             

She is active in the American Cancer Society, neighborhood associations, and Friends of the Urban Forest.  Her activities include yoga, biking, golf, and walking.

Lorrie attributes her success to experience, market knowledge, professionalism, and excellent communication.  Lorrie believes that buying or selling a home should be left to a professional -- not to chance.  Like with any major investment, one should be careful to seek out the best advice and assistance available. This is where Lorrie stands out; in fact, her track record of proven success and client satisfaction is the best assurance of the same outstanding service you will receive when you buy or sell with Lorrie.  She invites you to contact her and explore how she may assist you in a purchase or sale in the City by the Bay.